Privacy policy

Last updated: October 2025

This Privacy Policy describes how Valentina Birch Ottawa (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from valentinabirch.com (the "Site") or otherwise communicate with us (collectively, the "Services").

For the purposes of this Privacy Policy, “you” and “your” refer to you as the user of the Services — whether you are a customer, visitor, or another individual whose information we collect.

Please read this Privacy Policy carefully. By accessing or using our Services, you consent to the collection, use, and disclosure of your information as outlined in this Privacy Policy.
If you do not agree, please refrain from using the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons.
If changes occur, we will post the revised version on our Site and update the “Last Updated” date above. Please check this page periodically for updates.

How We Collect and Use Your Personal Information

To provide and improve our Services, we collect personal information about you from a variety of sources as outlined below. The information we collect depends on how you interact with us and our Site.

In addition to the specific uses described below, we may use your personal information to:

  • Communicate with you

  • Provide, improve, and personalize our Services

  • Fulfil orders and process payments

  • Comply with legal obligations

  • Prevent fraud and misuse

  • Enforce our Terms of Service

Information We Collect Directly from You

Information that you submit directly through our Services may include:

  • Contact details: name, billing address, shipping address, email address, and phone number.

  • Order details: items purchased, order totals, payment confirmation, delivery information.

  • Account details: username, password, and any security questions or related details.

  • Customer support details: information shared when you contact us for help or send inquiries.

Some features of our Services may require this information. Declining to provide certain details may prevent you from using specific features.

Information We Collect Automatically

We automatically collect certain information about your device and interaction with our Site (“Usage Data”), using cookies, pixels, and similar technologies.

This may include:

  • IP address

  • Browser type and version

  • Device identifiers

  • Referring website or link

  • Time spent on the Site and pages visited

  • Interaction data (clicks, scrolls, etc.)

This helps us understand how visitors use our Site, improve user experience, and detect technical issues or fraudulent activity.

Information We Collect from Third Parties

We may receive information about you from third parties, such as:

  • Service providers that help operate our Site and Services (e.g., Shopify).

  • Payment processors who securely handle your payment information to complete transactions.

  • Marketing partners that assist in delivering targeted advertisements.

  • Shipping providers who manage order delivery.

We treat any third-party data according to this Privacy Policy.

How We Use Your Personal Information

Providing and Fulfilling Orders

We use your information to process payments, ship products, manage orders, handle returns, and provide related customer support. This includes confirming purchases, managing your account, and providing shipping notifications.

Marketing and Advertising

We may use your personal information to send you promotional emails, newsletters, or product recommendations. You can unsubscribe at any time using the link in our emails.

Fraud Prevention and Security

We use your information to monitor, detect, and prevent fraudulent activity, unauthorized access, or other illegal actions involving our Services.

Customer Support and Service Improvement

Your information helps us respond to inquiries, resolve issues, and improve the overall performance and user experience of our Services.

Cookies and Tracking Technologies

Like most websites, we use cookies and similar technologies to enhance your browsing experience.

Cookies help us:

  • Remember your preferences and items in your shopping cart

  • Improve website performance and user experience

  • Analyze traffic and marketing effectiveness

You can manage cookies through your browser settings. Blocking cookies may impact how some parts of the Site function.

For more information about Shopify cookies, visit:
👉 https://www.shopify.com/legal/cookies

Our Site also respects Global Privacy Control (GPC) signals. If you enable GPC, we will treat it as an opt-out of data sharing or targeted advertising for that browser or device.

How We Disclose Personal Information

We may share personal information in the following cases:

  • With service providers that perform functions on our behalf (e.g., Shopify, payment gateways, logistics partners).

  • With marketing and business partners who help us promote our products.

  • When required by law or to respond to legal requests.

  • During business transfers, such as a merger, sale, or reorganization.

We do not sell your personal information. Any data shared with partners is only used for legitimate business purposes.

Third-Party Links

Our Site may include links to third-party websites. These sites have their own privacy policies, and we are not responsible for their content or practices.
We encourage you to review the privacy policies of any third-party websites you visit.

Children’s Privacy

Our Services are not intended for use by children under 16.
We do not knowingly collect personal information from minors. If you believe a child has provided us with personal data, please contact us to request deletion.

Data Security and Retention

We use administrative, technical, and physical safeguards to protect your information.
However, no method of transmission or storage is 100% secure.

We retain your information only as long as necessary to:

  • Fulfil the purposes outlined in this policy,

  • Comply with legal obligations,

  • Resolve disputes, and

  • Enforce our agreements.

Your Rights

Depending on your province or region, you may have the right to:

  • Access your personal information

  • Request correction of inaccurate or outdated information

  • Request deletion of your personal data

  • Withdraw consent for marketing communications

  • Opt out of targeted advertising and data sharing

To exercise these rights, contact us at info@valentinabirch.com.
We may require verification of your identity before fulfilling certain requests.

International Data Transfers

Your personal information may be transferred and processed outside of Canada, including in the United States, Asia, or Europe.
When this occurs, we take appropriate safeguards, such as relying on contractual clauses and data protection frameworks recognized under Canadian law.

Complaints

If you have concerns about how we handle your data, please contact us first.
If you are not satisfied with our response, you may have the right to lodge a complaint with your local privacy regulator, such as the Office of the Privacy Commissioner of Canada (OPC) or your provincial authority.

Contact Us

If you have any questions, requests, or concerns about this Privacy Policy or your personal information, please contact us:

📧 info@valentinabirch.com
📍 Valentina Birch Ottawa
Ottawa, Ontario, Canada